We love dogs, people, and outdoor activities
We are passionate about the products we design and this passion is based on our love for dogs, people, and the outdoors. The company was started based on a solution for an outdoor activity – taking your dog to the dog park by bicycle, which we pioneered into a new outdoor experience. In all of our product lines the connection between dog, human and outdoors is evident.
We create unique products
Uniqueness is key in the products we bring to the market. We love innovation. Since we pioneered the dog bicycle trailer in 2003, and subsequently designed the first dog stroller, we went on to design a unique elevated pet furniture line, then pioneered the idea of including art on dog collars and leashes and subsequently a unique product idea to allow multi-tasking while dog walking and other outdoor activities. But we are not done innovating yet – there is more still to come…
We design multi functional solutions
Form follows function is our design philosophy. We love great designs, though function is our goal, first and foremost. All of our products, where applicable, have a core functional philosophy behind them and wherever we are able to, we try to make them multi-functional as well. It started with the dog bicycle trailer that can turn into a stroller and a portable crate to support all outdoor activities. The Buddy multi-activity dog leash connector is designed to support different outdoors with a walking/hiking version, a running variant and a cycling gear addition. The modular design of our elevated pet furniture line allows for creating multiple versions of dog beds for indoor and outdoor use, and different types of dogs and owners.
Being socially responsible
There is a Dutch philosophy behind our products of quality and safety first. We believe that a lot of overall waste is created by the use of low quality toxic material. The products we design last for a long time and several have a lifetime warranty on certain components. All of our product materials are tested on lead, cadmium, or phthalates and where possible we use recycled material. Another aspect of being social responsible is giving back to the community. We do that by donating products to dog well being related causes and for people by supporting the Free Wheelchair Mission.