Dutch Dog Design wasn’t necessarily created on purpose. It just happened that the founder designed something for his aging dog going to the dog park. The continuous positive responses he got inspired to create a commercialized model. He sought contact with a bicycle trailer manufacturer and they partnered to design one. It created a new category for bicycle trailers and a new outdoors experience for cyclist and dog lovers.
Soon this bicycle trailer was turned into a jogger after a client kept asking for it and helped to design one. The Innovations page describes more in detail the innovation cycles the company went through over the course of the year.
We are certainly hungry for more innovation as long as they comply with our values.